Reshaper AI exists to buy back your afternoons. Creators write one good post, then spend hours turning it into a caption, a script, a newsletter, a thread — the same idea, said five different ways for five different feeds.
We built Reshaper so that work takes seconds instead of hours. Paste in a post, a link, or a video, pick where it's going, and get something that sounds like you wrote it — because it's trained on your voice, not a generic template.
Good ideas deserve to travel. You shouldn't have to choose between showing up everywhere and having a life outside your content calendar.
Reshaper is an independent, bootstrapped product built by Sohaib Gadiwala, a creator who got tired of rewriting the same post five times.
A LinkedIn post doesn't work as an Instagram caption. A YouTube video doesn't turn into a Substack note on its own. Doing that by hand takes time most people don't have, and generic AI tools tend to flatten everything into the same bland tone. Reshaper AI reads how you write — your words, your rhythm, your opinions — and carries that into every new format instead of replacing it with generic AI phrasing.
Feed it almost anything: plain text, a link, a full article, a YouTube video, or up to ten photos for a carousel. If there's audio in there, Reshaper AI pulls out the transcript first, then works from that. From one input, you can repurpose content across LinkedIn, Instagram, YouTube, and Substack, with more platforms getting added as people ask for them.
Nothing goes out without you. Every result lands in an editor first. You read it, tweak it if you want, then copy it, save it, or send it wherever you're posting. Reshaper AI never posts on your behalf, and it never sends anything you haven't seen.
You get credits when you sign up, no card required, so you can try it on real posts before deciding if you need more. Whether you're a solo creator repurposing a weekly newsletter, an agency turning client calls into posts, or a social media manager juggling three platforms before lunch, the free plan is enough to see whether it fits how you actually work.
Paste or upload your content, pick the platforms you're repurposing it for, and let Reshaper AI write drafts that match each platform's format and tone. No prompt engineering, no templates to fill in, no separate tool for every platform — just one place to turn one idea into everything you need to post it everywhere.
Whether you're one person managing a single account or a team repurposing posts for several clients at once, the same workflow applies: bring in your content, choose your platforms, and get drafts back that read like they were written natively for each one. The more you use it, the more it picks up on your tone, so the gap between “AI wrote this” and “I wrote this” keeps closing.
Got feedback, a feature request, or just want to say hi? Visit our Contact page.